About LensCrafters

A premium retailer under Luxottica Group, LensCrafters is a global pioneer in optical fashion with access to the Group's renowned brands from around the world. Since entering the Chinese market in 2006, the number of LensCrafters chain stores in the Greater China region has grown to more than 200.

Brand Concept

Creating a brand new optical experience with the motto, "See what you love, love what you see", is at the core of LensCrafters' brand concept enhancement in China. LensCrafters understands that the provision of eye care is a long-term commitment. As your lifelong partner, we are dedicated to providing utmost care and protection for your eyes. LensCrafters is always on the lookout for innovation, as well as the improvement of service standards and the overall shopping experience, bringing you bright ideas which enable you to "See what you love, love what you see".

Retail Format and Network

LensCrafters’ retail formats include boutiques, premium stores, fashion stores and style counters.

LensCrafters now has over 200 chain stores in the Greater China region. In order to satisfy our customers’ growing needs, we are constantly striving to expand our network, gradually setting up retail outlets in major cities such as Shenyang, Changsha, Dalian and Chongqing. LensCrafters is developing rapidly in the Chinese market due to its high-end fashion concept. Its acclaimed interactive shopping experience is also popular with customers.

  • Boutiques

    LensCrafters’ boutiques exude an air of elegance and sophistication and are complete with Vision Care Centers which meet international standards, enabling customers to create personalized glasses and sunglasses, shop for eyewear accessories which are in style, as well as enjoy a warm and comfortable optical experience. Our boutiques do not only offer the latest products from top premium brands, but also those created by designers from all over the world. These unique yet chic works of art are guaranteed to satisfy individuals with exquisite tastes who are particularly selective when it comes to eyewear!

  • Premium Stores

    The grand décor of our Premium Stores provide customers with a first-class shopping experience. A spectacular array of branded eyewear from around the world, together with an open display setup, presents a feast for the eyes. Furthermore, our professional optometrists deliver tailor-made vision care services utilizing state-of-the-art optometric equipment.

  • Fashion Stores

    LensCrafters’ Fashion Stores are committed to keeping your eyes healthy, making us your trusted vision care provider. A wide range of optical glasses, sunglasses and contact lenses from international high-end brands are available at our Fashion Stores. They are also equipped with the latest technology which enables us to look after your vision through the provision of comprehensive vision care services.

  • Energy Kiosks

    Our Energy Kiosks have been created to cater to the needs of younger customers who are looking for a trendy and innovative optical experience, as well as convenient services. LensCrafters has already set up Energy Kiosks at premium department stores and fashionable retail outlets, such as I.T. and NOVO, in several major cities.

Where Luxury Meets Classic

LensCrafters currently offers an eclectic variety of world-renowned eyewear brands under Luxottica Group, including Ray-Ban, Oakley, Vogue, Bulgari, Burberry, Giorgio Armani, Prada, Miu Miu and Alain Mikli. A selection of designer brands, such as the modest yet extravagant LINDBERG, is also available. Moreover, we are the world’s designated retailer of the Japanese luxury brand Kane whose artisan products have been described as “handmade gold”.

Service Pledges

  • 30-Day Money Back Guarantee

    If you are not satisfied with the prescription glasses or sunglasses you purchased, you can request an exchange or refund within 30 days of product handover date.

  • 1-Year Breakage Protection Guarantee

    If your prescription glasses or sunglasses are accidentally or misuse, you are entitled to a 50% discount for the purchase of a pair in the same style within a year of product handover date.

  • 60-Day Prescription Guarantee

    If you have difficulty adjusting to your prescription lenses, we will gladly conduct another eye exam and replace your lenses for free if needed within 60 days of product handover date.

  • 1-Year Manufacturer Defect Guarantee

     If the frame or lenses of your glasses have a manufacturing defect (excluding accidental or misuse), we will gladly provide complimentary repair or replacement services within a year of handover date.