"Eyes Love LC", the New Brand Renovation
LensCrafters is a major retail brand under the global eyewear giant – Luxottica. It came to the Chinese market in 2006, acquiring several famous eyewear franchises in succession including Beijing Xueliang, Shanghai Modern View and Guangdong Envue Optometry. In Greater China, LensCrafters operates nearly 200 stores covering Hongkong, Beijing, Shanghai, Hangzhou, Suzhou, and Guangdong province. The company is committed to bringing Chinese consumers the world-standard "LensCrafters eye care" services and 100% fashion vision.
A Variety of Retail Formats LC+ Stores: As part of the new "Eyes Love LC" campaign, new LC+ stores are opening in Hong Kong's Elements, Shanghai's Centre, and Beijing's Wangfujing, to bring an added level of ultramodern style, superior relaxation, and exceptional professional service to represent the new high-fashion image of a company long recognized for its vision care.
Shop-in-Shop Counters: In order to make access to LensCrafters even more convenient for young and trendy on-the-go consumers, dozens of stylish eyewear counters are being opened throughout China, including chic department stores and fashion retailers such as I.T. and NOVO.
Enriched Product Selection
In addition to its existing assortment of renowned brands of Luxottica Group that include Ray-Ban, Oakley, Vogue, Bvlgari, Burberry, Chanel, Dolce & Gabbana, Donna Karan, Polo Ralph Lauren, Prada, Tiffany and Versace, LensCrafters will also introduce more collections that feature exciting new independent, niche brands from Japan and Northern Europe that emphasize the ultimate in unparalleled design and unbeatable craftsmanship.
Enhanced Eye Care Service
Improved international-standard equipment in LensCrafters' eye care centers will bring an added level of comfort and care to the consumer eyewear experience.
The process for the comprehensive eye care package will be updated and tailor-made to better meet individual needs.
Professional and experienced world-class optometrists will be brought in from Hong Kong to the LC+ stores in order to further elevate the level of service and care from LensCrafters.
Open lens labs will allow consumers to enjoy a worry-free eyewear shopping experience as they are able to see first-hand the meticulous efforts and care that go into the creation of each and every lens.
In Greater China, LensCrafters now owns approximately 200 stores in Hong Kong, Beijing, Shanghai, Hangzhou, Suzhou and Guangdong. In order to meet the needs of even more consumers, LensCrafters is committed to expanding its presence and increase its retail network. In addition to its presence in existing markets, the company also plans to bring LensCrafters to customers in Shenyang, Changsha, Dalian, Chongqing, and more – thus reflecting a rapid growth of its new high-fashion store concepts and interactive brand experiences all over China.